Hyderabad, November 9, 2015: The launch of T-Hub, India’s largest incubator for start-ups has generated enormous buzz on Social Media platforms like Facebook, Twitter etc. The buzz reached a crescendo as the hashtag #ItStartsHere started trending on the top nationwide in Twitter.

Minister KT Rama Rao, who himself is very active on Social Media, ensured that his brainchild got the much needed visibility on Social Media. In a carefully planned and executed Social Media strategy, the state IT Department released the first set of Sneak Peek photographs and a teaser video of T- Hub, about a week before the launch.

These amazing photos and video showcasing the state-of-the art infrastructure and modern interiors of the incubator facility were an instant hit on Social Media. These photos and video were shared worldwide by scores of youngsters.

The Digital Media team of IT Department has posted regular updates, photos and videos as a run up to the launch of T-Hub. These have steadily increased the excitement levels on Social Media platforms.

Minister KTR led from the front, by coining cool hashtag #ItStartsHere for the launch of T-Hub. The hashtag symbolized the beginning of the next wave of startup revolution from Hyderabad, Telangana. The minister posted a picture of himself carrying a placard with the hashtag #ItStartsHere on his official Twitter handle and Facebook Page.

Youngsters across the country immediately picked up the theme, and started tweeting and posting with the hashtag #ItStartsHere. As the day of the actual launch approached, several celebrities and sportspersons like Sania Mirza, Saina Nehwal, Gutta Jwala and Gagan Narang tweeted about T-Hub.

On the day of the launch, thousands of tweets and Facebook posts flooded the timelines of Netizens. People, who attended the event, were sharing their Selfies with Chief Guest Ratan Tata and Telangana IT Minister KT Rama Rao.

The hashtag #ItStartsHere began to trend nationally on Twitter is a testimony to the amount of enthusiasm T-Hub has generated across the country.